Puma Launches Its First Metaverse Experience With NFTs Redeemable as Real Sneakers
Puma's Black Station project is accessible via "a hyper-realistic digital lobby space" that contains three portals. The German sportswear juggernaut Puma has announced the launch of Black Station, its first-ever metaverse internet experience. During the ongoing New York Fashion Week, it will debut limited edition redeemable physical sneakers with distinctive non-fungible tokens (NFTs) as part of its "Futrograde" exhibition (NYFW). The goal of Puma Black Station is to provide customers with an immersive and engaging portal through which they may experience the brand's future. Puma is the newest sportswear company to introduce digital collectibles, following Adidas Originals. Visitors to the metaverse website will arrive in a three-portal, hyper-realistic digital lobby area. Beginning on September 7, the first two portals will include unique, never-before-seen Nitro NFRNO and Nitro Fastroid shoes related to Puma's most recent Nitropass NFT mint. The sneake...