Myntra's AI Stylist: Personalized Outfit Recommendations Based on Purchase and Browsing History


Myntra, the renowned fashion and lifestyle app in India, has launched a game-changing feature called 'My Stylist.' This innovative addition aims to simplify the process of finding the perfect outfit by utilizing artificial intelligence (AI) to suggest personalized recommendations based on users' purchase and browsing history. By harnessing the power of AI, Myntra's My Stylist feature is set to revolutionize the way people shop for fashion and enhance their overall shopping experience.


Personalized Outfit Recommendations:


The My Stylist feature employs AI technology to provide customers with tailored outfit recommendations that align with their individual preferences and style. It takes into account several factors, including the customer's offline wardrobe, recent purchases on the app, browsing history, and the latest trends on the platform. By leveraging this comprehensive data, Myntra's AI stylist instantly presents customers with a wide range of outfit options, making their shopping experience more enjoyable and satisfying.


For Existing Customers:


Existing Myntra customers can benefit from My Stylist by receiving outfit suggestions based on their recent app purchases. By analyzing the apparel items they have bought and their browsing history, the AI stylist curates a selection of coordinated looks, allowing customers to effortlessly discover and shop for complete outfits. This personalized approach saves customers time and eliminates the guesswork associated with styling.


For New Customers:


Even users who are new to Myntra can take advantage of the My Stylist feature. They can upload images of clothing items from their own wardrobe, and the AI stylist will provide pairing ideas and recommend additional items that complement the uploaded product. This feature serves as a source of inspiration for new users, helping them explore different styles and find their fashion identity within the Myntra platform.


Exploring Styling Options:


Both new and existing users can also experiment with My Stylist by taking pictures or uploading images of any item from their offline wardrobe. The AI stylist then suggests pairing ideas and completes the outfit with recommendations from Myntra's extensive catalog. This feature allows users to effortlessly shop for an entire look with just a few clicks, eliminating the hassle of searching for coordinating pieces.


The Power of AI in My Stylist:


Myntra's My Stylist feature is powered by the company's in-house AI technology, machine learning models, and computer vision algorithms. Through "Fashion Object Detection," "Image Search," and "Outfit Recommendations" features, Myntra utilizes deep convolutional neural networks and a Bi-LTSM model trained on an expanded dataset from its catalog. This enables the AI stylist to handle a high volume of requests while delivering accurate and relevant outfit suggestions.


Conclusion:


Myntra's introduction of the My Stylist feature marks a significant milestone in the fashion and lifestyle shopping industry. By leveraging AI and personalized recommendations, Myntra empowers users to discover new styles, try different combinations, and enjoy a seamless shopping experience. The My Stylist feature revolutionizes the way people approach fashion, making it easier than ever to find the perfect outfit based on their purchase and browsing history. As Myntra continues to innovate and refine its AI-powered offerings, users can look forward to even more personalized and exciting shopping experiences in the future.

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